PRETTY DESIGN GETS ATTENTION, BUT INTENTIONAL STRATEGY BUILDS AUTHORITY. WE CRAFT BOTH.
Years of running my design business have been a whirlwind of lessons, challenges and learning to focus on what truly excites me: supporting and empowering passionate women to start and grow successful businesses, feel confident and gain clarity within their brand and help get their passion out into the world!
My ultimate goal? To see you reach your full potential and achieve the success YOU define. So, let's embrace our passions and build businesses that light us up!
Starting my design business in my 30s was a leap of faith. This little business of mine came to life after my husband and I made the life changing decision to relocate so that we could raise our young boys surrounded by family. Having worked in the design industry for almost 15 years and on maternity leave with our youngest, I decided to follow my dream of doing what I love and am passionate about, while having the opportunity to stay at home and raise my 3 extremely energetic, but oh so sweet little boys. And let me tell you, it can get a little hectic and crazy, but I love it!
where I started
Designing dream brands or laughing with my three boys!
most often found:
Hiring my first mentor before I felt ready.
best business investment:
Reality tv or a true crime documentary.
Guilty Pleasure Binge:
A classic Editorial New.
FAVOURITE TYPEFACE:
A hazelnut latte paired with a juicy podcast.
My Creative Fuel:
I'm on a mission to help female founders stop hiding behind outdated visuals and start standing out. She blends high-touch strategy with editorial aesthetics to build brands that do the heavy lifting for you. Outside the studio, I'm a wife, mom of three energetic boys, and a firm believer that there’s no creative block a good iced latte and a fresh design canvas can’t fix!
THE HEART BEHIND THE BRAND
Tinkering with old film cameras
most often found:
Anything with peanut butter!
favorite dessert:
I can lick my elbow. Does that count?
hidden talent:
Dr. Pepper
Beverage of choice:
All the Star Wars movies once a year
Binge watches:
Meet Joanna ⟶
Handsome husband to Jo (who is, in fact, writing this bio) and our studio manager, Chris is a numbers geek who thrives on spreadsheets and Dr. Pepper. We'd be completely lost without him!
Transform your existing brand into an elevated visual experience that aligns with your true talent and expertise.
Build an intentional, strategy-first website designed to do the heavy lifting and selling for you 24/7.
Create a memorable, high-contrast visual footprint that makes you the obvious choice in a crowded market.
Walk away with complete clarity and a cohesive design system built to support your next chapter of business growth.
Ready to bring your brand to life but not sure which path is right for you? Let's chat! During this free consultation, we'll explore your business goals and determine whether our high-touch custom services or our premium website templates are your perfect next step.
how 'bout a quick chat?